We worked with AYSS representatives to make improvements to the website and standardise their social media channels. This included adding interactive functionality and apps within WordPress.
Content Marketing Strategy
To compliment the digital relaunch of AYSS and to ensure sustained interest, we worked with the council to identify themes for a new blog. After a tone-of-voice and a content calendar were agreed we pushed forward with delivering articles and driving traffic to the website, with some amazing results!
Site Traffic Increase- 5 months
Fanbase Increase- 5 months
Social Reach – 5 months
Reach Increase- 5 months
Social Media Management
We have taken control of AYSS’s social channels, and are currently working with them on a sustained programme of audience growth and social PR.
As a subcontracted marketing and press office within the association, we have been working with the council and administrative staff to improve internal communications amongst AYSS members. This includes providing members with internal announcements via the blog, and creating letters ‘from the chairman’ amongst others.
We also run a busy superyacht news website, which you probably visited before you came here.