Following a change of ownership, the Superyacht Gym experts required a fresh new logo and a complete overhaul of their online presence to bring them into the digital age. We worked with our design team in-house to deliver the rebrand and complete a WordPress website, complete with a dedicated login area for yacht designers and an online store.
Content Marketing Strategy
To compliment the launch of the website and to ensure sustained interest, we worked with Gym Marine’s directors to identify themes for a new blog. After a tone-of-voice and a content calendar were agreed we pushed forward with delivering articles and driving traffic to the website, with some amazing results!
Site Traffic Increase
Fanbase Increase – 2016
Social Reach – 2016
Display Network Impressions
Social Media Management
We have taken control of Gym Marine’s social channels, and are currently working with them on a sustained programme of audience growth and social PR.
Gym Marine decided that in order to rapidly increase their brand awareness in the yachting marketplace, it would be necessary to engage in advertising campaigns both with Google’s display network and with Facebook. We implemented these campaigns for them carefully, using our tools to build highly customised audiences, and so far have earned them nearly 2 million impressions on their adverts around the web.
We also run a busy superyacht news website, which you probably visited before you came here.