Superyacht Cluster: Their Online Market Entry Program

Superyacht Cluster, operating under the TUVYC Consultancy Group, has launched an industry first, online learning platform. It is developed for start-ups and large established companies that are interested in successfully entering the superyacht sector. Read on to find out more through their press release below.

About Superyacht Cluster

A unique concept developed in partnership with leading provider Appleton Greene & Co, the 12-month program holistically educates businesses on how to succeed in a global luxury marketplace, helps them establish their position in the sector, and ensures that internal processes are efficient and robust. 

Available globally across all time zones, the program is delivered via a network of professional educators. It consists of 12 modules split into virtual workshops, case studies, and interactive exercises to cement the learning. 

On Joining The Superyacht Sector

Titta Uoti-Väisänen, founder of TUVYC and the Superyacht Cluster explains:

“Successfully joining the superyacht sector is a venture that demands strategic finesse and industry-specific knowledge. Signing up to the learning platform, gives access for up to 10 members of each business to complete the course from any preferred office space, or remotely from home.

“It’s vital for key team members and heads of departments to understand the  inner workings of the yachting sector, and the importance of each of their roles for successful entry into this niche industry.” 

How The Program Works

The Superyacht Cluster Market Entry Program looks at all aspects of a prospective business from quality control, marketing, and sales, to logistics  and customer services, and ensures that all departments work together  synergistically to provide the levels of quality and service that the superyacht industry expects. 

Starting with a thorough introduction to the superyacht industry modules also cover strategies and tools, market research, competitor analysis, positioning and branding, industry culture, marketing plans and step by step action plans.

If you would like to find out more about the program curriculum and preview the first module that delves into the intricacies of the superyacht industry, exploring its historical development, current state, and likely future, email the team at info@superyachtcluster.com.

Find the Superyacht Cluster website here.

To keep up to date with the latest Superyacht Content News, click here.

Sign up to our Newsletter below: