Ankor, an Australian-founded startup, launched its new app – YachtNotes – at the Cannes Yachting Festival on September 13th. The app was downloaded and used by over 100 brokers within 24 hours of the show’s launch.
“Your first mate at yacht shows”
YachtNoter is a first-of-its-kind app designed exclusively for yacht brokers. Designed to end the chaos of disorganized notes and outdated notebooks, the app is revolutionising how brokers manage and document yacht show experiences.
This intuitive and feature-rich solution, powered by Ankor’s extensive database of over 5,000 vessels, redefines the way brokers work, creating a more streamlined process.
Erin Pavane, Ankor’s Chief Revenue Officer, shares the inspiration for the app:
“After navigating through more than 15 yacht shows worldwide, it became obvious how difficult it was for brokers to keep organised notes and photos of the yachts they saw. What started as an idea I shared with our CEO over a coffee has now become a reality.”
Offering a seamless experience, YachtNoter involves a user-friendly interface. The user is able to create comprehensive notes, as well as recording voice memos and capturing videos of yachts. These multimedia notes can be customised, adding tags, ratings and descriptions during viewings to create a detailed record of each vessel.
The app gives users access to the extensive database with the option of building a private library, ensuring brokers can easily access their favourite yachts anytime.
The information gathered on the app can be shared and referred to at any stage in the brokerage process. Users can send notes in real-time with partners and colleagues, with the added ability to instantly convert them into PDF versions.
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Recognising the challenges sometimes posed by intermittent, limited connectivity at yacht shows, YachtNoter retains almost all functionality while the device is offline but logged in. The only features which require connection are searching the database and sharing links.
In terms of security measures, there is no sharing of any data with third parties that users enter into the app unless the share link is directly provided to do so. Ankor also has a robust security policy, including that data the company transits and stores on its servers is encrypted, and copies of production data on transportable devices (laptops, USBs, phones, etc.) are not permitted.
Early Success Stories
In the first 24 hours, YachtNoter was downloaded by over 100 brokers at the Cannes Yachting Festival.
Elliot Cousins shares some initial feedback:
“Our favourite story so far involves a broker who recorded notes on three yachts that piqued her buyer’s interest. After swiftly sharing these notes, complete with photos in PDF format, the buyer then promptly flew to Cannes the next day to view and purchase one of the yachts – showcasing YachtNoter’s ability to provide near real-time feedback and drive sales.”
What’s next for YachtNoter?
The focus of YachtNoter for the next month is to continually refine the user experience. The company hope to release new features at the Fort Lauderdale International Boat Show in October.
Incorporating their additional software platform, ‘Trips’, designed for creating customised yachting itineraries and proposals, future developments of YachtNoter will establish a connection between the user notes and yachts featured within the Trips platform.
YachtNoter is currently available on the Apple App and Google Play store, leading a new era of efficiency and convenience for yacht brokers and the show experience.
Ankor understands the frustrations of yacht charter professionals dealing with inadequate technology and services. Founded in 2022, our Australia-based team offers tailored solutions like Trips, Design Studio, Yacht Showcase, and YachtNoter, empowering the industry to provide a personal touch to their discerning clients.
For any required media, do not hesitate to contact Gabriella blow
+34 711 041 426
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