The German-based cruise ship builder Meyer Werft is looking to enter the superyacht market. The company’s new division, Meyer Yachts, was unveiled in the final hours of the 2021 Monaco Boat Show. As well as the announcement of the new venture, Meyer Yachts presented the concept for the upcoming One-50. At 150m in length, it is an impressive first yacht project for the company.
Marine Industry Veterans
Meyer-Werft has been delivering boats for 225 years, and during this time, the company has become well versed in the creation of gigantic vessels. Having built cruise ships Odyssey of the Seas (347m) and Mardi Gras (345m), a comparatively small superyacht should be achievable. Meyer Werft has stated there is a demand for Meyer Yachts, saying over the years they have been approached by clients wanting custom builds. They are a renowned brand with an excellent reputation and track record. This is what will help them make a big impact on the industry.
The Meyer Yachts division has been in the works for 10 years, carefully preparing entry into the market. The company is planning to become a leader in the building of vessels over 120m. They intend to manufacture vessels that are exclusively over this length. Interestingly, there is no other builder currently doing this, and it is something that can set Meyer Yachts apart from competitors. Lurssen is the shipbuilder that currently dominates the 120m+ category, with a majority of the 28 yachts in this category belonging to them. Meyer-Werft has a long professional history with Lurssen, having worked together on many military vessels. With Meyer Yachts entering the industry they will be competitors on paper. However, they believe there is room for both companies in the market.
The Meyer Werft One-50 superyacht
At 150m in length, the One-50 will be amongst some of the largest superyachts in the world. It will be amongst other gigantic vessels such as Lurssen’s 156m Dilbar and 180m Azzam, which is currently the largest yacht in the global fleet. As well as being a superyacht of incredible proportions, the one-50 is also a very green vessel. Meyer yachts have designed the boat to be fuel cell and battery-powered in replacement of a diesel propulsion system. This will greatly reduce the Superyacht’s carbon emissions. The expansive vessel will accommodate up to 44 guests and include all facilities and amenities expected on a boat of this size.
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