There is no better place to launch the latest Superyacht technology systems than at the yacht shows themselves. As the Superyacht industry has developed, technology has played a key role in navigation, entertainment, safety equipment, and even more so now, the metaverse.
With the post-pandemic world, autumn yacht shows are back on the agenda, and the most exciting for the technology sector is Monaco with its newly established sustainability hub, the Superyacht Technology Network in Barcelona, and the Tech trade show in Genoa.
When & where are the Autumn yacht shows?
- Southampton: 16th – 25th September
- Genoa: 22nd – 27th September
- Monaco: 28th September – 1st October
- Superyacht Tech Network Show – Barcelona, 11th & 12th October
- Fort Lauderdale: 20th – 26th October
- Metstrade, Amsterdam: 15th – 17th November
So, what are the most exciting Superyacht technology developments this year? Here is a brief overview:
Wave goodbye to the lever-arch files and piles of paperwork; there are various digital methods and cloud-based platforms you can use onboard. Everything can now be done through technology, from accounting systems, itinerary planners, charter bookings, and navigational software to security systems. One of the new exhibitors at the Cannes Yacht Show was Ankor software, and they provide an all-in-one solution, replacing manual processes for charter businesses.
Green technology and solutions
This year, the Green Tech Boat show in the UK has already showcased new green technology in the maritime industry. At the MYS this year, they have launched a Sustainability Hub, an exhibition area that will showcase companies specialising in technology to reduce a yacht’s environmental footprint. Laneva boats will be there with their electric boats and the Freudenberg group, the leading experts in maritime fuel cells.
The old AV/IT systems have been revived, with the latest technology available. There are a few companies today specialising in Superyacht entertainment technology; one is Immersive International, who will be at the Superyacht Technology network event in Barcelona (11th-12th October). The multidisciplinary studio creates experiences, artworks, and installations, taking the yachting industry by storm.
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Web 3.0 and the metaverse are slowly infiltrating the yachting industry with yacht-specific NFTs, cryptocurrency, and marketing efforts through VR and AR. Studio 8ight will talk about the latest VR and AR technology at the Superyacht Technology Network event.
In today’s tech-savvy world, there is an app for everything, even in yachting. A lot of marketplaces have developed seamless apps to make things easier. Borrow a Boat is an excellent example; they were at Cannes and will be at the Southampton boat show. They are the pioneer of boat charter and continue to make waves with more country launches and acquisitions.
From messages in a bottle to super fast internet in the middle of an ocean, communication within yachting has come on leaps and bounds. Musk’s SpaceX has recently developed Starlink Maritime – a high-speed, low-latency internet. Starlink will be exhibiting at the Monaco yacht show.
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